Wayduck™ and Quax™: Reinventing Duck for a New Generation — Powered by ICC
- Blue Banner Ventures
- Jul 29, 2025
- 2 min read
At the intersection of culinary tradition and food innovation, a bold new brand is redefining what duck means to the modern eater. Meet Wayduck™, the flagship duck-forward food brand born under Blue Banner Ventures, and academically guided by the research and global culinary expertise of ICC — The Institute of Chinese Cuisine.
Wayduck™ is not just another fast-casual restaurant. It's a concept. A movement. A rethink of how duck is prepared, served, and enjoyed.
The Vision: Duck, Refined
Rooted in ICC’s nearly two decades of culinary research across Chinese and international traditions, Wayduck™ starts by respecting the classics — Peking duck, Cantonese roast duck, duck confit, duck bone broth — and reimagines them with modern formats, street-ready flavors, and Gen Z sensibilities.
Wayduck™ doesn’t just serve duck — it serves the Way of Duck™.
The Revolution: Introducing Quax™
But Wayduck™ goes even further. Beyond tradition lies invention. That’s where Quax™ comes in.
Invented entirely within the Wayduck™ system, Quax™ is a genre-defining new style of duck — crispy, bold, street-smart, and craveable. Think smash-seared duck burgers, crispy duck nuggets, spicy duck fries, and duck-and-waffle bombs. This isn’t fusion. It’s food culture 3.0.
Quax™ is what Quanjude would never make — and what Shake Shack might dream of, if they ever cooked duck.
Backed by Culinary R&D
Wayduck™ and Quax™ are not casual novelties. Every recipe, cooking method, and sensory experience is informed by ICC’s rigorous culinary research and chef training infrastructure. With ICC's support, Blue Banner Ventures is committed to making Wayduck™ the gold standard for modern duck cuisine — academically sound, globally scalable, and culturally resonant.
From the Classroom to the Table
ICC continues to serve as the talent pipeline and culinary think tank behind Wayduck™, ensuring every chef, every menu, and every kitchen practice reflects the standards of global Chinese culinary education.
Wayduck™ isn’t just another restaurant brand — it’s ICC’s culinary vision, served hot.
In Their Words:
“Wayduck™ is where culinary tradition meets street-level creativity. Quax™ is how we cook for the future. ICC gave us the foundation. Now we build the future of duck.”— Founders of Wayduck™
Learn More
Follow the story at wayduck.com or join the movement on social at @wayofduck
Learn more about ICC’s culinary innovation programs at icc.education